Digital Marketing Program for Real Estate Professionals
Learn practical strategies that work in today's market. This program covers everything from paid advertising to content marketing, with real examples from active campaigns in the real estate sector.
What You'll Actually Learn
Six modules that walk you through setting up, running, and measuring digital campaigns specifically designed for real estate marketing.
Platform Selection & Setup
Understanding where your potential buyers and sellers spend time online. We cover Facebook, Instagram, Google Ads, and LinkedIn—how each platform works for different property types and target demographics.
Ad Campaign Architecture
Building campaigns that separate listing promotion from brand awareness. You'll learn to structure ad accounts, set budgets that make sense, and organize campaigns for easy tracking and optimization.
Creative Assets & Messaging
Writing property descriptions that convert, choosing photos that get clicks, and creating video tours that hold attention. We focus on what actually performs in real estate advertising, not generic marketing advice.
Audience Targeting Techniques
Reaching first-time buyers versus luxury property investors requires different approaches. This module covers demographic targeting, lookalike audiences, retargeting website visitors, and geographic radius strategies.
Landing Pages & Lead Capture
Creating dedicated pages for specific listings or neighborhoods. We cover form design, mobile optimization, page speed, and integrating with CRM systems to ensure leads don't get lost.
Analytics & Campaign Optimization
Reading the numbers that matter—cost per lead, conversion rates, attribution across multiple touchpoints. You'll learn to identify what's working, cut what isn't, and gradually improve campaign performance over time.
How the Program Works
This isn't a passive video course. Each week includes live sessions where we walk through campaign setup, review active ads, and troubleshoot issues together.
Between sessions, you'll apply what you learned to your own listings or market. The program runs for eight weeks—enough time to launch campaigns, gather data, and make adjustments based on actual results.
Live Weekly Sessions
Two-hour sessions every Tuesday evening with screen sharing, Q&A, and campaign reviews.
Campaign Templates
Pre-built frameworks for common real estate scenarios—open houses, new listings, buyer seminars, and market reports.
Private Discussion Group
Access to a community of other agents running similar campaigns. Share what's working, ask questions between sessions.
Session Recordings
All live sessions recorded and available for review. Useful when you need to reference specific setup steps later.
Skills You'll Build
These percentages reflect typical proficiency levels students reach by the end of the program, based on how much time you invest in hands-on practice.
Ready to Start?
The next cohort begins soon. Enrollment is limited to maintain the quality of live sessions and ensure everyone gets individual attention during campaign reviews.